Private label SEO | Salt lake city

Private Label SEO in Salt Lake City.

White-label SEO your agency can sell as its own.

Burnt Bacon is a Salt Lake City private label SEO partner for agencies, web designers, and marketing consultants. We do the SEO — local, technical, content, links, and AI optimization — and deliver it under your brand, on your reports, for your clients. You keep the relationship and the margin; we stay invisible. A real Utah team in South Jordan, not an overseas content mill.

White-Label Reports◆ Your Brand, Not Ours◆ Local SEO◆ Technical SEO◆ Link Building◆ Content◆ AIO◆ Wholesale Pricing◆ White-Label Reports◆ Your Brand, Not Ours◆ Local SEO◆ Technical SEO◆ Link Building◆ Content◆ AIO◆ Wholesale Pricing◆

§ What it is

What is private-label (white-label) SEO?

Private-label SEO and white-label SEO are two names for the same model: an SEO company does the work behind the scenes, and another business sells it under its own brand.

White-label SEO is the umbrella term — unbranded SEO services you resell to your clients. Private-label SEO stresses that the deliverables — audits, dashboards, monthly reports — carry your logo, not ours. Either way, the outcome is identical: your clients only ever see your brand, and we stay in the background.

Agencies, web designers, and marketing consultants across Salt Lake City use private-label SEO to offer search and AI optimization without hiring an in-house SEO team. You win the client and own the relationship; we handle the fulfillment.

We're not a reseller platform or a content farm — we're a small Utah team writing real pages, fixing real technical issues, and earning real links for your clients' sites. See our full SEO / AIO method →

§ What's included

What's in every white-label SEO engagement.

Not a menu of upsells — the baseline for every private-label client we take on, delivered on your brand.

White-label reports & dashboards

Monthly rankings, traffic, and lead reports with your logo and colors — the deliverable your clients think you built in-house.

Local SEO & Google Business Profile

Map-pack rankings, GBP optimization, citations, and review strategy for your clients' locations — a core Salt Lake City strength.

Technical SEO

Crawlability, Core Web Vitals, indexation, internal linking, and schema. We fix the plumbing under your name before we pour content.

Content & on-page

Service pages, geo pages, and posts written by humans who know SEO — quotable, useful, and ready to publish on your clients' sites.

Link building — white-hat only

Real, relevant links earned through outreach and digital PR. No PBNs, no spam networks — we've seen what those do to a domain.

AIO & structured data

Schema, entity markup, and answer formatting so your clients get cited by ChatGPT, Perplexity, and Gemini — not just ranked on Google.

§ How it works

How our private-label SEO process works.

Five steps, no retainer-and-pray. The same system we've used to rank Utah businesses since 2014 — now running quietly behind your brand.

01

Onboarding & NDA

You send us the client and their goals. We agree on white-label terms and an NDA up front, so the partnership stays confidential from day one.

02

Audit & strategy

We audit the client's site — rankings, technical health, local presence, and AI visibility — and build the roadmap, delivered on your template for you to present as your own.

03

Execution in the background

On-page, technical fixes, Google Business Profile, content, and links — done on your timeline, always under your brand, never in front of your client.

04

Your-branded reporting

Every month: rankings, traffic, calls, and leads in a report with your logo and plain-English summaries you can forward or present as your team's work.

05

Scale as you grow

Add clients when you're ready. Same partner, consistent quality, predictable wholesale pricing — so your margins stay clean as your book grows.

Want the deeper method behind each step? Read the SEO / AIO pillar page.

§ Pricing

Affordable private-label SEO pricing.

Private-label SEO is priced wholesale, so you set your own retail markup and keep the margin. Most engagements are a flat monthly rate per client, scoped to their competition and goals — quoted after a free audit, so you're never guessing.

Wholesale rates — your markup, your margin
Wholesale pricing, no per-seat dashboard fees
Start with one client, scale when you're ready

Because you control the retail price, private-label SEO is one of the highest-margin services an agency can add — you're buying fulfillment at wholesale and selling outcomes at retail.

§ Why Salt Lake City agencies choose us

A private-label partner that stays invisible.

A real Utah partner

South Jordan team since 2014 — same timezone, same-day replies, one phone number. No offshore hand-off, no 2 a.m. ticket queue.

Your brand stays front & center

We never contact your clients. Every audit, report, and email is unbranded or carries your logo — so the relationship, and the credit, stays yours.

White-hat only

No PBNs, no spammy link schemes. We've watched Penguin, HCU, and the AI shake-up — we build SEO that survives the next update, so your clients don't churn.

§ Where we work

Serving agencies across Salt Lake City & the Wasatch Front.

Headquartered in South Jordan, we partner with resellers in Salt Lake City, Sandy, West Jordan, Draper, Murray, West Valley City, Lehi, Provo, and Park City — plus agencies nationwide who want a Utah-based white-label team.

§ Receipts

Real work, real results.

The same team and standards behind every private-label engagement — here's what direct clients say about the work.

“
Burnt Bacon redesigned our entire site and our organic traffic doubled within 6 months. Craig and his team are the real deal — professional, communicative, and they actually deliver.

Nielsen's Frozen Custard

Owner

“
We've worked with other web agencies before and none of them came close to the level of communication and results we got with Burnt Bacon. Highly recommend.

Alcatraz Escape Games

Marketing Lead

“
They built our site from scratch and handled everything — design, setup, and SEO. Best investment we've made in our online presence.

The Break Grill

Owner

§ Questions

Private label SEO — frequently asked questions.

What is private-label SEO, and how is it different from white-label SEO?
They're two names for the same model: we do the SEO, and you sell it under your own brand. "White-label SEO" is the umbrella term for unbranded services you resell; "private-label SEO" stresses that the reports and deliverables carry your logo instead of ours. Either way, your clients only ever see your brand.
How does your private-label SEO process work?
You send us the client and their goals; we scope, price, and — once approved — run the audit, strategy, on-page, technical, content, link building, and Google Business Profile work in the background. You get your-branded reports each month to present as your own.
What's included in your white-label SEO reports and deliverables?
Your-branded monthly reports and dashboards covering rankings, traffic, and leads, plus the underlying work: local SEO, technical fixes, content, link building, and AIO/structured data. Everything is unbranded or carries your logo, never ours.
How much does private-label SEO cost?
It's priced wholesale per client, scoped to competition and goals, so you set your own retail markup and keep the margin. We quote after a free audit, with clear scope and no per-seat dashboard fees.
Will my clients know the SEO is outsourced?
No. We stay invisible — we never contact your clients, and every deliverable is unbranded or carries your brand. As far as your clients are concerned, it's your team doing the work.
Do you provide private-label SEO for Salt Lake City and Utah agencies?
Yes. We're based in South Jordan and partner with agencies, web designers, and marketing consultants across Salt Lake City and the Wasatch Front — same timezone, same-day communication, no offshore hand-off.

§ Pair it with

Beyond private-label SEO.

SEO / AIO Pillar

The full method — search and AI optimization, end to end.

Learn more →

Local SEO Salt Lake City

Map-pack and Google Business Profile wins for local clients.

Learn more →

Web Design

Custom WordPress builds with SEO baked in.

Learn more →

§ Ready when you are

Ready to white-label your SEO?

Free video audit of your current site, or a no-pressure chat about your search goals. Either way you’ll leave knowing exactly what to do next.

— or —

Mon–Sat, 9AM–5PM