Hotel Website Optimization Service

Your hotel website serves as the online storefront, visited long before guests step through your doors. Therefore, it must draw attention, spark interest, and turn browsers into satisfied guests. Burnt Bacon offers hotel website optimization solutions in Salt Lake City, transforming your online presence into an efficient booking engine. We craft digital experiences showcasing your unique charm, connecting with ideal guests, and driving up bookings.

Hotel Website Optimization

The Power of a Polished Hotel Website

Just as a welcoming lobby makes an immediate first impression, an optimized hotel website draws in guests by highlighting your offerings and turning browsers into bookers. Here is how:

  • Increase visibility and bring in new guests

Imagine potential hotel guests searching nearby hotels. Through strategic optimization, your website climbs search engine rankings, reaching its target audience at the right time. This translates into more traffic and potential guests for your hotel!

  • Craft a captivating story and display your charm

Your website is the ideal canvas to tell your hotel’s tale. Through captivating content, high-quality visuals, and user-friendly design, entice guests with your distinctive atmosphere, amenities, and local attractions.

  • Effortless booking and streamlined conversions

By optimizing your website for user experience, you simplify navigation for guests. They find information quickly and complete reservations with a few clicks, resulting in higher bookings and decreased cart abandonment.

  • Develop trust and foster long-term relationships

A user-friendly website with clear communications, transparent pricing information, and positive guest reviews helps establish rapport and facilitate repeat bookings.

Our Proven Approach to Hotel Website Optimization

Our hospitality experts produce results-driven strategies that transform online presences into booking generators. Here is their three-step hotel website optimization strategy:

  • Consultation and discovery

We investigate your hotel’s charms, amenities, and target market to discover your ideal guests. Consider us undercover guests, revealing what makes your property exceptional and who it attracts.

  • Strategic optimization in hospitality

Using guest insights and competitor analysis, we develop customized success roadmaps that focus on local search optimization, smooth booking processes, and emphasizing hotel offerings to attract ideal guests.

  • Measurable results and an ongoing guest focus

Beyond building websites, we actively analyze performance data to see what resonates most with guests and test new strategies to drive bookings while exceeding expectations!

Key Elements of Our Hotel Website Optimization: Craft a Website That Wows

Successful hotel websites are more than aesthetics; they create an intuitive guest experience that drives conversion. Here’s how we maximize your website’s conversion potential:

  • Navigating your way around

Imagine browsing a well-organized store; everything’s easy to locate. That’s exactly our philosophy when designing your website—with clear menus, logical page flows, and strategically placed search bars so your guests can quickly locate everything from room details to local attractions with only a few clicks!

  • Clear calls to action

Without clear calls to action on our website, guests might become confused as they attempt to navigate it. That is why our user-friendly “Book Now” buttons have been strategically placed. It provides guests with the easiest path to booking their dream stay without confusion or delay.

Visual Content Enhancement: Bringing Your Hotel to Life

A picture is worth a thousand words, so let the images speak volumes for your hotel. Here’s how we enhance your website’s visual content:

  • High-resolution hero shots

We display stunning, high-resolution pictures that bring your hotel to life, from showing its grand lobby to tranquil guest rooms, leaving an unforgettable impression on potential guests.

  • Engaging virtual tours

Captivate visitors with exciting virtual tours of your hotel. We utilize innovative technology to allow guests to discover potential rooms, view public areas, and take in the ambience—all while staying right where they are!

  • Display your amenities with captivating videos

Don’t just tell guests about your hotel’s spectacular pool or advanced fitness center—show them! Our team creates engaging videos highlighting all your hotel amenities, encouraging guests to experience them firsthand

Local SEO: Reign Supreme Among Area Hotels!

Travelers seeking regional getaways often search online. That’s where local SEO shines. By optimizing your hotel’s presence for local searches, nearby travelers discover your hidden gem!

Our SEO team can be your ally in an increasingly competitive market. We use local citations, strategic keyword use, and positive review management techniques. We also create content highlighting nearby attractions while showing travelers why your hotel would make the perfect home base for their adventures.

Online Booking Integration for Effortless Reservations

Frustrated guests no longer need to grapple with cumbersome booking systems. Our expertise includes seamless online booking integration. We connect your website to popular booking engines so guests can book directly through your site. This streamlined process eliminates additional steps, increases conversion rates, and decreases cart abandonment rates.

Rave Reviews for Building Trust and Credibility!

Positive social proof can build trust with guests looking to book. Therefore, we strategically highlight testimonials across your website, including on its homepage, dedicated testimonials page, and specific service and amenity pages.

We don’t just stop there; we advise hotels to actively solicit feedback through guest surveys and post genuine reviews (with permission) that showcase what guests think of your hotel. This fosters trust while distinguishing it as a haven of exceptional hospitality.

Irresistible Deals and Promotions That Draw Guests in

Who doesn’t love a good deal? Showcasing special offers, discounts, and attractive packages is a magnet for potential guests.

Imagine offering romantic getaway packages, family bundles with activity passes, and last-minute discounts for spontaneous adventurers on your website as special offers. This creates urgency and excitement, leading guests to book their stay as soon as possible and thus increasing bookings.

Irresistible Deals and Promotions That Draw Guests in

Who doesn’t love a good deal? Showcasing special offers, discounts, and attractive packages is a magnet for potential guests. Imagine offering romantic getaway packages, family bundles with activity passes, and last-minute discounts for spontaneous adventurers on your website as special offers. This creates urgency and excitement, leading guests to book their stay as soon as possible and thus increasing bookings.

Fundamental SEO

This package is for starting on the right track to increase their exposure and conversions.


  • 15+ Keywords
  • 2 Blogs (800+ words)
  • Business Citations
  • Keyword Optimization
  • Google Analytics Install
  • Monthly Progress Report
  • Dedicated PM
  • Support 5 Days A Week

Growth SEO

This package is for anyone wanting to go a step further for site exposure.


  • 25+ Keywords
  • 4 Blogs (800+ words)
  • 4 Articles (500+ words)
  • 1 Press Release
  • 1 Infographic
  • Web Content Optimization
  • Image Optimization
  • Anchor Text Optimization

Performance SEO

This package is our top end SEO option. This is when you need the best of the best.


  • 35+ Keywords
  • 6 Blogs (800+ words)
  • 6 Articles (500+ words)
  • 2 Press Releases
  • Call To Actions
  • Site Speed Optimization
Our partners:

FAQs

Not necessarily. While some design updates might be suggested, our focus will remain on optimizing existing websites’ user experience and functionality.

Yes. We offer ongoing monitoring and support to ensure your website stays optimized, adapts to algorithm changes, and continues to perform at its peak.

We provide comprehensive reports tracking key metrics like website traffic, user engagement, booking conversions, and search engine ranking. This data refines your website and shows the impact of our optimization.

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